It can be a good "start shot", just start talking about it, discussing it, looking for ideas that seem relevant to both the management and the employees. Find out how the company's employees see this development. They are often the ones who face customer issues, partner calls and needs. Consider it as one of the items on the daily agenda. The following meeting summarize the ideas and evaluation options, strategies and suggestions. Knowing the ideas makes it possible, to look for ways to implement them or look for someone who can suggest something. Those talks are often left behind because there is a belief that it will be expensive. But it is impossible to know how expensive one or the other solution will be until you have really figured out what to achieve. Digitization is not synonymous with automation. Automation can be a form of digitization, but not every entrepreneur needs automation.